Amanda Breault
Maximum Exposure PR

MAHWAH, NJ, (April, 2009) – Gambling may be the local industry, but one Las Vegas high school is learning that when it comes to the environment, tossing ordinary batteries in the trash is a gamble not worth taking.

Nearly 3,000 students at Centennial High School will be “going green” this Earth Day, April 22, when they participate in a colossal “Battery Swap” as part of a school-wide lesson on batteries and the environment. Representatives from Fuji EnviroMAX Batteries will be on hand to give students the opportunity to exchange any brand of battery, in any condition, for a package of new, environmentally respectful, non-toxic EnviroMAX batteries.

The idea for the Battery Swap came from Centennial High School teacher Mary Macioce after seeing the green batteries at the Consumer Electronics Show in Las Vegas. “I immediately thought of my students, who had just begun a project to recycle alkaline batteries,” Macioce wrote in an email to Fuji. “We were wondering if we could partner with EnviroMAX to offer students an incentive to turn in their old alkaline ones.”

As part of the Earth Day initiative, Fuji EnviroMAX is sponsoring a school-wide essay contest, “Trash Talk: Batteries and the Environment.” Before submitting an original essay, students will learn about the harmful effects ordinary batteries have on the environment, and steps they can take to minimize the impact. “We are thrilled to have the opportunity to educate these students about the effect batteries have on the environment, “said Jerome Pruett, EnviroMAX Director of Retail Sales and Marketing. “As the next generation of responsible decision makers of the world, we look to them to respect the environment and incorporate the lessons of reduce, reuse and recycle.”

Contest prizes include a Nintendo Wii, television or digital camera, a United States Savings Bond and a year supply of EnviroMAX batteries. Essay winners will be announced at the Battery Swap, and winning essays will be posted on Fuji’s website. Prizes will also be awarded to students who recycle the most batteries and guess the number of batteries in the recycling bin.

Centennial High School is part of the Clark County School District of Las Vegas, the fifth largest in the country, and has a reputation for excellence in academics, community involvement and programming. The film Pay It Forward was filmed at the school in 2000, and the school was named a Grammy Signature School for its Performing Arts Dept.

“Green initiatives have been part of Centennial High School’s student activities since it opened in 1999,” explained Trent Day, Centennial’s principal. “Our focus is on community service, and supporting the environment and going green are two of our priorities. Through recycling initiatives and programs like the Battery Swap, we will continue to bring awareness to saving as much energy as possible and protecting the environment.”

Fuji EnviroMAX batteries, offering “maximum power with minimum impact,” are one of the first disposable, eco respectful batteries on the market. The batteries are free of added poisonous mercury and cadmium, are safe in most landfills,* and can be disposed of through normal waste systems. They have no ingredients that could harm the environment as the batteries turn to a neutral state. All batteries brought in for the exchange will be carted away, courtesy of Fuji, for proper recycling.