Amanda Breault
Maximum Exposure PR


Mercury-Free, Cadmium-Free & PVC-Free; Available Nationwide in April

MAHWAH, NJ, (March, 2009) – Fuji EnviroMAX™ One of the firsteco-respectful, high performance batteries on the market, will be available to consumers nationwide in April. The battery line, currently being introduced in Super Alkaline and Digital Alkaline varieties, debuted to rave reviews from retailer store buyers at the International Consumer Electronics Show (CES) in January

“The Fuji EnviroMAX battery brings long awaited peace of mind to consumers who are looking for more ways to “live green,” said Jeff Kreidenweis, Director of Sales for Fuji EnviroMAX. The batteries are free of poisonous mercury and cadmium, are safe in most landfills and can be disposed of through normal waste systems.* They have no ingredients that could harm the environment as the batteries degrade. “We’re pleased to introduce this product in time for Earth Day, and in some small way, help increase consumer’s ecological awareness,” he added.

Competitively priced, Fuji EnviroMAX batteries equal or exceed the performance and longevity of major equivalent brands. The Super Alkaline, available in AA, AAA, C and D (MSRP $3.99) offer unexcelled power for the most common applications such as toys, radios, or flashlights. Digital Alkaline, available in AA and AAA (MSRP $5,99), are engineered to provide superior performance in high drain electronic devices such as digital cameras, remotes and video games.

These extraordinary batteries are made by Fuji Batteries / FDK of Japan, one of the world’s largest battery manufacturers, under some of the world’s strictest standards of environmental responsibility. No ozone-depleting compounds are emitted during manufacture and most of the resources used in the manufacturing process are reused and recycled.

Fuji EnviroMAX batteries are packaged in over 75% recycled and recyclable materials – including recycled paper and PET plastic. “Not only are these batteries safer for the environment, they also offer outstanding performance at an affordable cost,” said Kredenweis.

Fuji EnviroMAX battereis, offering “maximum power with minimum impact,” are one of the first disposable*, eco-respectful batteries on the market. They will be available to consumers in April at all ACO, ACE and Do It Best hardware stores; Big Y Stores (Massachusetts), Kings Supermarkets (New Jersey), Shop’ n Save (St. Louis) and many other chains. Fuji EnviroMAX batteries can also be ordered on-line, beginning this April, direct from the company at www.greenfuji.com.

About Fuji Batteries FDK of Japan

The company conforms to a “total green” manufacturing system and practices the “Three R’s” approach to Reduce, Reuse and Recycle. Fuji Batteries also freely discloses environment-related information on its business activities, products and services and utilizes any feedback to further improve its environmentally-responsible programs. Fuji EnviroMAX batteries, as all Fuji Batteries, are made in ISO-certified production plants that operate under some of the world’s strictest standards of enviornmental responsibility.