Debbie Rapps
Maximum Exposure PR



MAHWAH, NJ, (April, 2009) – Fuji EnviroMAX™, one of the first eco-respectful, high performance batteries on the market has earned the 2009 Seal of Approval from The National Parenting Center. Called “impressive” for their performance, reviewers singled out Fuji’s environmentally respectful manufacturing process, vowing to rethink their own future battery purchases. Fuji EnviroMAX™ was selected from thousands of products submitted, winning its designation in the New Technologies category.

“We are thrilled to receive this recognition from such a distinguished organization as The National Parenting Center,” said Jerome Pruett, Fuji EnviroMAX Director of Sales and Marketing. “The future of our planet and its environment is truly in the hands of today’s parents and their children. We believe these batteries make a very positive contribution toward helping preserve the Earth.”

Fuji EnviroMAX™ batteries are made in some of the world’s most eco-respectful plants, operating under ISO 14001 environmental certification — some of the strictest standards of environmental responsibility. Most of all resources used in the manufacturing process are reused and recycled. The result is batteries that meet a world standard for environmental responsibility and recyclable materials.

The following review of Fuji EnviroMAX™ appears in The National Parenting Center’s Spring 2009 Seal of Approval Report.

In our battery-powered lives, we use them like crazy, but how often do we think about the impact all these batteries have on our environment? According to our testers, the answer was a sheepish “no at all”. These brand new batteries from the people at Fuji are impressive in that no ozone-depleting compounds are emitted during their manufacture. They are made with recycled materials, and are also packaged in recycled paper and plastic. This so impressed our testers that they vowed to rethink their battery buying habits whenever possible and this a solution they were eager to embrace.

Over 400,000 parents visit TNPC.com each month to obtain valuable parenting support, including Seal of Approval reviews.

Fuji EnviroMAX™ batteries are available in Super Alkaline AA, AAA, C, and D (MSRP $3.99), and Digital Alkaline, AA and AAA (MSRP $5.99). Consumers will find them at ACO and ACE Hardware stores; select Sears, Target, Do It Best and Tru Value Hardware stores; Dick’s Sporting Goods, Big Y Stores (Massachusetts), Shop Rite and Kings Supermarkets (New Jersey), Shop’ n Save (St. Louis), Marsh Supermarkets (Indianapolis), and other chains. The batteries can also be ordered online at Amazon.com , and direct from the company at www.greenfuji.com.

For more information on Fuji EnviroMAX™ batteries, please visit www.greenfuji.com.

About Fuji Batteries FDK of Japan

The company conforms to a “total green” manufacturing system and practices the “Three R’s” approach to Reduce, Reuse and Recycle. Fuji Batteries also freely discloses environment-related information on its business activities, products and services and utilizes any feedback to further improve its environmentally-responsible programs. Fuji EnviroMAX batteries, as all Fuji Batteries, are made in ISO-certified production plants that operate under some of the world’s strictest standards of environmental responsibility.